Glow with the Spirit of Giving



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This November 12th, Lolë is re-launching its Lolë Yellow Label (YL) program. The initiative was originally created in 2011 as part of our brand’s commitment to socially and environmentally responsible consumption.


Following last year’s success, this time around we have expanded the program to the USA and Europe. Through YL Lolë is giving people worldwide a chance to start a story, and feel warm and fuzzy ever after!


From now and until the bells jingle on December 24th bring us your pre-loved coat. Any brand in women’s, men’s or children’s wear is welcome, as long as it has been worn for less than five years and it has not been torn. Be sure to empty the contents of your jacket’s pockets, put it in the wash and bring it to a Lolë Atelier or Lolë Friends Store near you. In exchange for your kind donation Lolë will offer you a $50 gift card applicable towards the purchase of a new Lolë coat.


While you try to decide on which to buy, we will give your pre-loved coat a second life by selling it online and sending all the proceeds to a food bank in your community. Everyone will live warmly ever after. It’s a real happy ending!


The YL Online Shop

No Atelier or Friend Store near you? No worries, you can still take part! Purchase pre-loved coats online for as little as $20. If you’re feeling generous, you can top up your purchase price when you checkout. Just another opportunity to spread the love! 100% of your money will go directly to a local food bank.


Lolë gives too

Every week, Lolë will auction a new coat from our F/W12 Collection. All proceeds from the winning bid will also benefit a food bank in your community. View the coats up for auction and save the date. You’ll have 24 hours to place the winning bid. Need a reminder? Sign up for Lolë’s newsletter.


A heavenly surprise…

You might want to check the YL Shop and Facebook fan page regularly, we are expecting a few star appearances. Autographed Lolë jackets by some of your favorite USA and Canadian celebrities, will show up randomly for sale. If you snooze, you loose, so stay tuned!


More nourishment, less waste!

All proceeds –including unsold pre-loved coats— will be distributed among Moisson Montreal, Moisson Quebec, Daily Bread, Edmonton’s Food Bank, Feeding AmericaLa chaine alimentaire de Bayonne and the Red Cross.


The food banks chosen by Lolë are supported by a whole network of agri-food suppliers. For as little as $1, a food bank such as Moisson Montreal can recover and redistribute $14.81 worth of food. That means that your minimum $20 donation for a Lolë Yellow Label coat helps distribute almost $300 worth of food! So every dollar you donate to the Lolë Yellow Label Program becomes a real investment in the fight against hunger. Just think what your donation can do… especially if you give an extra $5!



If you love it, share it!

Tweet about Yellow Label, or Instagram yourself in your old coat using #LoleYL.

Go to the Yellow Label page right now and share it on your Facebook or Pinterest.

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