Lolë Yellow Label, 2013

paul, caro, cat, martin

At Lolë we believe in consumption with a heart: reducing unnecessary purchases and waste, while giving back. We are committed to creating good quality, long lasting versatile clothing, as much as we are devoted to contributing to our community.

 

This is why this year we are bringing back the Lolë Yellow Label Program and launching it with a very special campaign featuring the Lolë team and our own pre-loved coats. We were so excited to tell everybody about this initiative we truly believe in that we brought jackets to donate, dressed up in them and got our photos taken for the campaign that now represents the program everywhere. Click here to take a peek behind the scenes at our photo shoot.

 

And that’s not all… keep your eyes peeled on the Lolë Fan Page and Lolë Twitter accounts for the details, because our enthusiasm has proven contagious and several celebrities like Lisa Rinna, Alexis Bledel and more gave their coats.

 

Now it’s your turn! From October 7th through December 1st, we invite you to grab a pre-loved coat off your closet, ship it to us free of charge (if you are in the USA or France) or bring it to a participating Lolë Atelier in Canada, USA, and Europe. Don’t worry about size or brand, all coats are welcome! As long as they are clean, not torn, and less than five years old.

 

In exchange for your generosity, we will give you a $50 gift certificate towards the purchase of a new Lolë coat. But the story does not end here… in fact, your donation is just the beginning! By giving us your coat, you are giving it a second life.

 

Lolë will accept all donations, inspect them, dry clean them, photograph them and sell them for a friendly price at the Lolë Yellow Label Pre-loved Shop. 100% of the profits will go to local food banks the world over.

 

Before you send your coat off to its second life, snap a photo and share why you loved it using #LoleYL !

 

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