Three fitness trends go pink for breast cancer awareness month

pink shoes


October is breast cancer awareness month and with it comes a slew of “pinkified” products designed to raise awareness about breast cancer and raise funds that go toward breast cancer research.

I’m all for any movement that helps save women’s lives while promoting women’s health and wellness. Here are three products that are both on-trend in the fitness industry and on task with raising awareness and funds for breast cancer research.


Pink Ribbon Yoga Mat from Gaiam 

I’m a fan of yoga and a fan of this pretty mat with its pink-ribbon design. According to the Gaiam website, $1 from each sale of these standard-thickness (3mm) mats will be donated to The Breast Cancer Foundation to help fund breast cancer research.

Like with any good yoga mat, it’s got “grip” to it, so you don’t slide around during Down Dog, the Warriors or any other pose. It might be time for me to update my yoga mat, and I’ve got my eye on this one.

Cost: $21.98 US


BOSU Balance Trainer in Pink

The BOSU Balance Trainer’s dome has always been the same recognize-it-anywhere blue – until now! This month, BOSU began selling its contribution to the cause of raising awareness for breast cancer research: A pink version of the much-loved BOSU ball.

My favorite thing about the pink version of the BOSU Balance Trainer is that it’s for the good cause of promoting women’s health. My second favorite thing is that it’s designed for home use, making it a brilliantly simple tool for incorporating into different kinds of living-room workouts from strength, cardio or stretching to Pilates, core and more.

Available in the US and Canada, this hot pink BOSU Balance Trainer is part of a partnership with both Susan G. Komen and the Canadian Breast Cancer Foundation (for more details about these partnerships, visit the websites mentioned here).

Cost: $125 US or $150 Canadian + free shipping


Lace Up for Cure® New Balance Shoes

In partnership with Susan G. Komen in the US and the Canadian Breast Cancer Foundation in Canada, New Balance is going strong with its Lace Up for the Cure program. There’s the product line – a collection of attractive fitness shoes (I’m partial to the New Balance 860 women’s walking shoe because, well, I’m a sucker for that pink/silver combo.)


In addition to product development, New Balance is a contributor to charity fitness events. For example, this company is a national sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure™.

It’s nice to see fitness companies showing up for a good cause and also promoting women’s health and wellness through physical activity – in October to support breast cancer awareness month and throughout the year.

Cost: $89 US

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